FACT: At some point in your life, you’ve received a free pen
given to you by a company representative. Actually, you have probably received
whistles, tape measures, stress balls, pins, hats, USB keys, mugs, key chains
etc, as well. Pretty much anything that can be stamped with a corporate logo
has been used for promotional marketing (aka swag marketing). There is a reason
behind this madness; it works.
Don’t get SWAG confused with SWAGGER; we are not talking
about a Jay-Z & T.I. song featuring Kanye West and Lil Wayne. We are
talking about the SWAG you get at conferences, meetings, and occasionally the
hotels rooms that you stay in (those towels don’t count by the way). For the
definition of swag we turn to the
always ‘reliable’ Wikipedia:
“Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.”
A study by the Promotional Products Association
International revealed the effectiveness of swag; 94% of those polled said they
could recall a promotional product they received in the past two years &
83% said they liked receiving promotional products (who doesn’t like free
stuff?). 69% said they kept promotional products in their offices or homes.
Compared to online ads, 20% said they made a purchase after receiving a
promotional item, vs. the 4% that made a purchase after viewing an ad online!
Swag can go beyond basic promotional items, as is
demonstrated by a clever company in Oklahoma produces business cards that can
transform into a variety of objects including tiny catapults and penny
shooters.
But the best part of promotional marketing (beyond the
higher penetration rate, ad recall, and exposure time) is the fact that whenever
someone uses your swag, you get free advertising! The most useful, and social
the swag, the more exposure you will get.
So now that you know the benefits of promotional marketing,
don't get the wrong swag. Pens, pencils, and stickers are a great way of
telling people that you are unoriginal. If you want to stand out from the
crowd, try handing out some Custom Pocket Tissue. Useful, elegant, and cheap,
Pocket Tissues are like tiny billboards that you can hand out. They stay in pockets and purses for extended exposure and are useful to 99.99% of the population. Target flu
seasons, allergy seasons, food festivals or anything else; the potential is
endless. Don't let your competitors beat you to the punch.
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Gorilla Punch Marketing is an advertising firm located in
Toronto, Ontario, Canada. We specialize in unconventional, cost effective forms
of advertising. Our current focus is on Custom, Full-Coloured Pocket Sized
Tissue Packs. Visit our site www.GorillaPunchMarketing
for more information. Copyright 2012, All Rights Reserved.
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